It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. Answer to 198. 118) Examples of manufacturer promotions include price cuts and feature advertising. 85) ________ is a marketing communications tool that includes a variety of programs to promote or protect a company's image or individual products. To this effect, the medium should offer the marketers a high degree of audience selectivity and high-quality reproduction. ... ORACLE. Visibility Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. For example, Filmfare is an Indian magazine that puts a large focus on Bollywood. permanence: Term. 38) Which of the following is a disadvantage of using Yellow Pages as an advertising medium? 13) TV advertising is considered to be particularly advantageous because ________. B. Mass coverage An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and placed in the magazine for a premium price. This makes it an affordable marketing option for a business of almost any size. a. range of market coverage b. flexibility c. low clutter d. positive consumer attitudes e. interaction of national and local (c; moderate; p. 219) 39. Which of the following is NOT an advantage of using magazines as an advertising medium? O Contractors can help speed up delivery of orders. a. Outdoor advertising does not have a negative image problem as do some other types of advertising. More bang for your buck. Answer to Which of the following is an advantage of magazines over newspapers as an advertising medium?a. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising hospitality). Which of the following is a factor that has contributed to the growth of sales promotion expenditures? 42) Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. Expansion of the Market: It enables the manufacturer to expand his market. 51) ________ is an advertising timing pattern that calls for advertising during a period, followed by a period with no advertising, followed by a second period of advertising activity. (p. 432) Which of the following is an advantage of magazine advertising? Services. It lacks timeliness. Which of the following advertising practices is apparent in this example? Find the best study resources around, tagged to your specific courses. A 0 votes. MAGAZINE ADVERTISING Many of the same "print" principles which apply to newspaper advertising also apply to magazine advertising. Definition. A. Advantages to magazine advertising include the following: Access to a specific customer base. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. B. Permanence. View Flashcards . The advertising agency would be happy to trade-off audience selectivity and creative possibilities, if the medium satisfies the above criteria. While anyone might subscribe to a local newspaper, only car enthusiasts subscribe to Car and Driver. No waste coverage. It is more prestigious. For example, if you know that your target market reads a particular magazine, you should advertise in that publication. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. 59) Which of the following is an example of a business and sales force promotion? Unlike other mass advertising media such as TV or radio, billboards can’t be switched off. C. Prestige They will take the time to read it and possibly even follow through with a sale or offer. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? A. Which of the following is an advantage associated with outdoor advertising? The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. A. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. D. specialty magazine advertising. 47) In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period? ADVERTISEMENTS: Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications. Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. 69) Premiums, as a consumer promotion tool, are defined as ________. 127) A public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives. Which of the following is an advantage of magazine advertising? Which of the following is NOT considered an advantage of advertising in newspapers? While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. Answer to Which of the following is an advantage of magazine advertising? A Preface to Marketing Management (13th Edition) Edit edition. Which of the following is NOT considered a disadvantage of advertising … A. 5. B. the exposure time is short. The quality of magazine reproduction is usually high. TV Reaches Large Audiences. The primary advantages of cable TV as an advertising medium are: Its selectivity, low cost, and flexibility . Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising A. 111) Sales promotion consists of a collection of incentive tools designed to mainly stimulate long-term brand associations of products or services with consumers or the trade. B) Specialty buyers can evolve. Creative flexibility. Increased flexibility c. Tax advantages d. Owners have a sense of pride e. Potential buyers are impressed 13. The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. At this writing, 121 million U.S. homes, or 96% of all U.S. households, have at least one television. e. Ads cannot be adjusted quickly to reflect current market conditions. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Ease of measurement of audience size. Which of the following is NOT an advantage of the contractor system? Advantages of Advertising. What are the Advantages of Magazine Advertising? Since magazines tend to have very specific audiences that read them, it is much easier to concentrate on a particular market segment with these publications than with newspapers or other print media. Group of answer choices. While anyone might subscribe to a local newspaper, only car enthusiasts subscribe to Car and Driver. D. Outdoor advertising is the only form of advertising that is not regulated by national legislation. 49) Ted is a media buyer with Shelvey Partners, an ad agency in San Francisco. marketing; 0 Answers. 63) Which of the following is a sales promotion tool that is consumer franchise building in nature? If this target audience is known, magazine advertising can provide the best way to reach them. 4. Ability to quickly change message C. Superior color D. Relatively short life This example demonstrates which of the following advantages of magazines as an advertising medium? Audience targeting is one of the main advantages of magazine advertising because certain groups of people are often more likely than others to be interested in a particular good or service. 68) ________ are consumer promotion offers to consumers of savings off the regular price of a product, flagged on the label or package. 1. Share your own to gain free Course Hero access. 61) According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion? 117) Dominant brands offer sales promotion deals less frequently, because most deals subsidize only current users. 60) Sales promotion expenditures increased as a percentage of budget expenditure for a number of years, although its growth has recently slowed. A. There is less or no capital investment in sewing equipment. That’s cheaper than some newspaper advertising, phone book advertising, and even radio or TV. 116) Loyal brand buyers tend to change their buying patterns as a result of competitive promotions. C) Transportation savings. Course Hero is not sponsored or endorsed by any college or university. More bang for your buck. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. Advertising activities can also be categorized into 5 types based on the advertisement medium used. short exposure time ability to quickly change message superior color relatively short. women) and trade (industry/business type e.g. With proper placement, a broad base of exposure is possible in local markets, with both day and night presence. Which of the following is an advantage of decentralization of supply management within a firm? 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